Let’s start with what’s different about this monitor versus others in its 27-inch class: AVMA technology. What’s that, you say? It’s “advanced MVA panel” technology. But what does that mean, you ask? Brighter and more accurate colors and a higher contrast that stands out when viewing the monitor at more acute angles. Is this true? We’ll soon find out.

ViewSonic is no stranger to monitors, and the VP2765 AMVA LED LCD Display continues a tradition of a small footprint, even with a 16:9 aspect ratio screen that’s obviously big. And you can forget about putting the monitor on a base or rotating screws — once it’s pulled out of the packaging, it’s already assembled. Because of the slim bezel, make sure to hold it by the sides where you can’t put pressure on the screen.

You can pivot, tilt and swivel the monitor with ease because it’s just a matter of grabbing the bezel and applying pressure. And yes that does mean you can turn the monitor vertically for portrait mode — just pull up on the stand in the back until there’s room for the display to be able to rotate freely. Anyone who has ever done spreadsheets with their monitor rotated full vertical knows just how good being able to do this is.  Finally, you can also raise or lower the monitor’s height by some inches. So it’s fair to say, all in all, that the monitor will be able to adapt to your computer environment more so than the other way around.

With the monitor set up next to the computer (PC or Mac), you now have to connect the graphic signal — no worries about audio because there are no speakers. Turning the monitor around displays the choices which include VGA, DV-I and the newer MonitorPort standard. There’s also two USB ports on the back — in reality one USB port to use as one will need to be plugged into a USB port on the computer so that the other one can power a USB device. But don’t fret — there’s two USB ports on the side for use too.

ViewSonic provides a CD that will help  you to go through the controls and set up the monitor for your PC (there’s also a Mac “Wizard” on the disc, but most likely you can go without). You may want to forego this and go with your “gut” as the controls are fairly self-evident.  However Windows users might get a message asking for a file that can be found on the CD upon turning on the computer with the monitor attached, so going through the auto-setup process might be the easiest way to proceed. Additionally, there’s a “Timing mode” that ViewSonic says is important for getting the best results with this monitor when using your Windows-based PC. This sets the resolution and refresh rate (followed by some manual adjustment of the image position using the onscreen display [OSD]). It’s not odious to perform: just right click on the desktop, select Properties followed by Settings. The monitor has a resolution of 1920 x 1080 (high-def), and once the resolution is set, adjust your graphics card to 60 Hz if it’s not there already (exceeding 75 Hz is not recommended).

Turning the monitor back around, I can see the set of control buttons under the front bezel (I’m cheating because I’m using a flashlight). Besides Power, these buttons provides access to the monitor’s settings (and a little orange glowing nub in the center of the controls to prove the point that the monitor is receiving power). This is how you can adjust settings in ways you expect — for example, altering the sharpness, contrast and color temperature. An auto-image adjustment that fine tunes the video signal, while sizing and centering the image being displayed is welcomed, as is manual adjustment of the image size for those infrequent times it might be needed (there’s a memory recall that will bring everything back to the factory settings, should you start tinkering with the menus only to find that you have really messed things up).

The buttons will also let you lock the OSD and the Power button (as an aside — if power is lost, the monitor reboots itself on once the AC signal returns). Plus I should mention that the monitor has an Eco-mode that lets you conserve power by up to 40% — it’s Energy Star compliant too. Beside being good for the planet,  it’s actually good for you as it adds another set of adjustments that can be used to customize the monitor to your personal tastes and needs.

Now to my eye, the monitor’s presentation of imaging — be it graphic-oriented or video — is really, really good. The use of LED backlighting may now be widely used, but there’s no denying it adds heft to the visual quality of a monitor from the get-go. Not to mention using less power and upping the life of the monitor’s illumination from one corner to the next. Running video editing programs, spreadsheets, 3D-creating programs, streaming and disc-based movies — there’s nothing to complain about. Not one bit.  ViewSonic notes that this display would be good for security uses as it can adjust its dynamic contrast ratio capabilities all the way up to 20,000,000:1 (that’s twenty million!) but I suggest that you start with the 3000:1 static contrast ratio and take it from there as you think best.

Now for the AVMA test about the “view” not degrading when looking at the monitor from extreme angles. The simplest way to test this is by comparing it directly with that of a 27-inch Apple iMac. I place the two side by side and connect the VP2765 to the iMac through a MonitorPort connection. Then I load up a few high-resolution still images — of flowers and street scenes and boats on the ocean. I bring up the first image and apply it to both screens.

I look straight dead-on at the iMac and then proceed to position myself towards the left till I’ve reached an angle relative to the screen of about 170 degrees or so. Then I do the same with the VP2765. I change to another image and repeat the process. And then do it again, only this time playing a video off the hard drive on each in full screen mode. And then I repeat the entire process, only angling to the right this time.

So does the AVMD make any different, as ViewSonic says it does? They’re right — in all cases, the color and contrast of the Apple monitor suffers as the angle becomes more acute. Not so with the VP2765 AMVA LED LCD Display.

Now to be fair, I doubt you’re going to be straining your neck at such angles on an ongoing basis. But the fact remains that you’re getting a steady, stable and consistent view at wider viewing angles on the VP2765 AMVA LED LCD Display than that of other same-sized monitors out there. At the least, the changes caused by viewing angles can now be ignored — something not to be discounted when using the VP2765 as part of a multi-monitor setup (there’s a VESA mount on the back, btw) or when you’re “eyeballing” how a video might look to the intended viewing audience.

Editor’s Rating:

Rating: ★★★★½

Excellent

Bottom line: The sting of the VP2765 AMVA LED LCD Display’s list price (of over $700) is modified by a street price of around $500. Certainly this is a bit more than some other monitors in its size range  and probably is due to the AVMA’s technology (being new, it’s at a premium for now, I suppose). Still the extra bit paid for the VP2765 AMVA LED LCD Display results in the computer user having a high-quality, very large screen monitor that can compliment any workstation or home computer user’s setup.

Pros

  • Consistent brightness and color at extreme viewing angles
  • Energy saving modes
  • Rotation for portrait mode

Cons

  • Cost may be off-putting to some
  • No audio speakers



Marshal Rosenthal

 
Marshal Rosenthal is a Los Angeles-based freelance writer and journalist specializing in technology, consumer electronics and pop culture.