Some might argue that the music video is dead thanks to mindless production and redundant shots. Not according to OK Go and they’ve got plenty to say about it.
Their latest video (checkout their previous work) was shot in partnership with Chevy and features the band driving a two miles course. But this ain’t your everyday off road challenge. While the lead singer of OK Go sings, he piloted the Chevy vehicle through a 2-mile course that was littered with an array of instruments that were activated with a variety of arms and bumps in the road. The result? A bizzaro version of the band’s Needing/Getting.
The video apparently took 4 months of preparation and just 4 day of shooting to complete. However, the results speak for themselves.