Today, Nikon announced the successor to the COOLPIX 300, the COOLPIX 310.  It’s a compact point and shoot camera that purportedly can deliver SLR like shots in a compact form factor.

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Under the proverbial hood is a 16.1-megapixel sensor and a lens that offers the same fast maximum aperture of f/1.8 as found in the 300.  To ensure a blur free image, Nikon’s has also folded in their lens-shift vibration reduction, which they say is the equivalent to a four step increase in shutter speed, all presumably without the reduction in image quality.

The COOLPIX 310 also offers a variety of shooting and scene modes.  Thanks to the  backside illumination CMOS sensor, the 310 is able to utilizes automatic image overlay technology, which can be applied to shots taken in low light and effectively reduce image noise (these are active when Night Portrait, Backlighting, and Night Landscape scene modes are selected).  This is all in addition to Picture Control, which can be used to adjust the vividness of colors or degree of sharpening applied to images prior to shooting, the ability to capture full HD video and a 4.2x optical zoom.   And to round out the feature set, the rear of the COOLPIX 310 boasts a 3-inch  921k-dot TFT LCD with a wide viewing angle.

The COOLPIX 310 will hit store shelves in black this February for $330.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."