Hanger innovation – as in a clothes hanger - isn’t exactly a burgeoning market that calls for fireworks let alone a marketing budget. But that’s exactly why there are sites like Quirky, which are user driven and only produce a product if there is actual demand; a certain amount of people have to commit at the correct price point.
The Swoop is specifically designed to keep dresses and long pants from dragging on the floor of your closet. It acts as an everyday hanger with the added benefit of a second hanger that neatly fits inside the first hanger, thus providing a shelf for pants or a dress to hang on. This prevents them from touching the ground and negates the possibility of wrinkles and creases from folding your clothing over the hanger two fold. The main hanger incorporates a plastic body, while the second portion is made from stainless steel and uses a foam roller to reduce wrinkling. And while it’s not specifically intended for a men’s suit, the main hanger could hold the jacket and the second hanger the pants. Lastly, anyone who is tight on closet room, could double up pants and shirts and save on space.
So how much would you pay for this? Tell Quirky, and we might actually see the Swoop go into production.