Hand a ZINK printer to one of your parents and they’ll probably look at you dumbfounded. Hand a Polaroid camera to them, though, and they’ll know instantly what to do with it. Polaroid, a company that killed off one of their core product offerings to make way for the digital revolution, is finally back with a device that mimics the original form factor of the Polaroid camera yet marries the printer tech of today.
The Polaroid Z340 Instant Digital Camera works like a standard 14 megapixel digital point and shoot camera, allowing you to view photos instantly on the 2.7-inch screen as well as make small edits. Photos can be downloaded to a computer from its SD card or you can print them instantly using the device’s built-in printer. The size of the prints, 3×4″, are the same exact size as the first Polaroid camera, which means those with a taste for nostalgia, or perhaps even an aversion to new tech, will instantly understand the offering of this digital camera.
The printer, unlike Polaroid’s original camera, uses a tech called ZINK – it stands for Zero Ink. In other words, no ink is used to process the image, and instead depends on an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside. Heat those crystals and an image appears that will last for time to come thanks to a smudge proof tech and a water resistant coating.
While the Polaroid Z340′s form factor is anything but that of today’s traditional point and shoot digital cameras, it weighs about 1.5 lbs and can capture up to 75 photos and print 25 images on a single battery charge.
It’s goes on sale today for $299.99 at Polaroid’s website and other major retailers such as Amazon. Also, keep in mind 30 sheets of ZINK paper costs $20.