How do you sell even more smartphones than the next guy? Simple, you partner with a lifestyle brand, such as Beats by Dr. Dre. That’s what HTC did earlier this year. It’s a logical move since the smartphone has become today’s must have device amongst those young and old, so it will surely end up being a cynergistic relationship that will pay dividends to both companies.
And to kick off that partnerhip, HTC yesterday announced the Rezound. It packs in Beats audio tuning, a 4.3-inch screen, Android OS and 4G LTE connectivity.
According to HTC, the Rezound will let customers “hear music the way the artist intended” by delivering unprecedented audio playback. They’ve also tossed in a pair of light weight earbuds that are exclusive to the Rezound and are designed to complement the audio tuning they’ve worked so hard to achieve. Integrated directly into the cord is a mic for hands free calls and a remote for pausing, playing, skipping tracks and changing the phone’s volume.
The screen on the Rezound is from ordinary, as it can achieve true 720p HD playback. HTC is hoping this will prime their movie download service, which boasts a progressive download feature allowing Rezound owners to watch HD movies without completing the download first. Arrive home and you can connect the Rezound to an HDTV using the device’s Mobile High Definition Link (MHL) connectivity, which has to be a proprietary HDMI port, which mind you can pass 5.1-channel surround sound along with SRS WOW HD surround.
In the speed department the Rezound is no slouch. Under the hood is a 1.5Ghz dual-core processor, which should be put to work with not only HD movies and games, but Verizon’s 4G LTE network.
And no smartphone of this caliber would be complete without a high end camera. HTC has stuffed in an 8 megapixel camera with autofocus, an f/2.2 and 28mm lens and a dual LED flash. It can capture full HD video and stereo sound.
Other features include HTC’s Sense skin, which sits on top of the Android OS. And speaking of Android it will ship with Android 2.3, though it is upgradeable to 4.0 when it launches sometime next year. In the memory department the phone comes standard with 16GB of on board storage and 1GB of RAM. The former can of course be upgraded using a microSD card, though it does ship with a 16GB one. There is also Bluetooth 3.0, WiFi b/g/n, GPS, a 1620mAh battery and Mobile Hotspot functionality.
The HTC Rezound will be available November 14th at Verizon stores and online for $299.99 with a 2-year contract.