A typical shoe store probably has just a few hundred pairs of shoes on display, which seriously limits consumer choices. The adiVERSE shoe wall displays up to 4000 shoes, allowing customers to scroll, zoom and rotate as if they’re holding the real thing.
Okay, so nothing beats holding the physical object. But if anything is gonna come close in terms of a compelling “online experience” it has to be adidas’ adiVERSE shoe wall. In addition to being able to look at the shoes from any angle, you can narrow your choice by selecting gender and then modify the shoes according to your color choice. The Intel Core i7 powered adiVERSE wall can also facilitate the skeptic, by letting consumers read objective reviews and tweets from around the web, good or bad, at least according to adidas.
Selecting new shoes is as easy as using an iPad. Just place your finger on the screen, swipe and the shoes rotate. Once you’ve found a shoe of your liking you can proceed to checkout by entering your initials. Following that an adidas store employee will approach you with a tablet where upon you can complete your purchase or send the desired shoes to the cash desk.
The adiVERSE shoe wall is currently being used in adidas’ flagship store in London, England on Oxford Street.