Holy sweet camera!  The Fujifilm should be, if it isn’t already, on your holiday shopping short list.  Just before the weekend the camera maker said that it will ship sometime in early November and cost you $599.99.  A tad pricey if you’re in the market for a simple point and shot, but the X10 is much more than that.

This camera has a new larger 2/3″ 12 megapixel EXR CMOS sensor and a bright high-definition F2.0 wide-angle to F2.8 telephoto 4x manual zoom lens.  A 2.8-inch LCD sits on it’s back and the camera itself is crafted from die-cast magnesium alloy, making it strong enough to survive even the most heavy handed of users.  It can of course capture full HD video and produce professional like shots.  And, if you were wondering, there is a pop up flash.

In early September we wrote a semi lengthy piece detailing the X10′s abilities so head there for the full scoop.


Valhalla, N.Y., October 7, 2011 – FUJIFILM North America Corporation said today that the all new premium compact FUJIFILM X10 digital camera first announced on September 1, 2011, will have a retail price of $599.95 and will be available in early November.

Building on the tremendous success of the sophisticated FUJIFILM X100 digital camera, the new premium compact FUJIFILM X10 is the latest addition to the growing FUJIFILM X-series of advanced digital cameras.

The FUJIFILM X10 features a new larger 2/3″ 12 megapixel EXR CMOS sensor and a bright high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto 4x manual zoom lens (28-112mm)2 that produces superb image quality from edge to edge. The FUJIFILM X10 has a beautiful blackout and retro design that includes a traditional optical viewfinder with a wide 20° field of view for exceptional image composition. For more information, go to http://fujifilm-x.com/x10/en/.

The FUJIFILM X10 will be on display and available for all to see at the upcoming PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City on October 27 through Saturday October 29.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."