While the standard point and shoots optical zoom will suffice in most scenarios, it can be a major crux when it comes to capturing shots of your favorite animal while on safari.  To solve this problem Pentax is launching the Optio RZ18.

This point and shoot camera boasts a comparable footprint and form factor to that of cameras in the same class, but includes a massive 18x optical zoom.  That’s the equivalent of a 25-450mm lens.

It also rocks a 16 megapixel sensor, but falls short in the video department, capping out at 720p at 30fps.  After that it’s your usual garden variety camera, including a 9-point auto focus, optical image stabilization, face detection, automatic shooting modes such as Auto Picture and scene modes for taking the “guessing” out of “great photography.”  A creative special effects filter rounds out the in camera modes, while a 4cm macro mode handles the closeups.  And lastly, there is a 3-inch LCD with a 460k dot resolution.

The Optio RZ18 will be available in black, pearl white or metallic orange for $299.95 in October.

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Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."