We’ve all got them: friends that destroy their consumer electronics.  Or perhaps it’s a close loved one or girlfriend.  Sorry ladies, but you have more of a tendency to destroy electronics, than guys.  Last week Nikon introduced their all new COOLPIX AW100, which they say is one of the slimmest, yet most rugged in its class.

From a ordinary standpoint the AW100 can capture 16 megapixel photos, has a 3200 ISO for semi-low light situations and can capture full HD video, as in 1080.  But what really makes the AW100 the powerhouse that it is, is its ability to withstand the elements, and by elements we mean anything you or your drunk friends can throw at it.  Okay, so throwing might not be the best idea, but it can survive a 5-foot drop, which should account for those of you about 6-feet or slightly taller.  It’s also built to withstand nature’s elements, which allows it to function in 14°F and be sumberged to a depth of 33 feet.  All of the connectors, including the SD card slot, battery compartment, HDMI mini connector and USB slot are all sealed to insure nothing seeps in or gets out.

And just because it can withstand this onslaught of, well, let’s just call it crap, it doesn’t mean that it’s a bloated pig.  The AW100 is no more than .9-inches thick and weighs 6.3oz.  Don’t get us wrong, this isn’t smartphone thin, but seeing as it’s tough as nails it’s a pretty acceptable size.

In addition to a 16 megapixel sensor complemented by Nikon’s EXPEED C2TM image processing engine for capturing high resolution photos, there is a 5x optical zoom (35mm equivalent of 28-140mm), optical image stabilization, a 3-inch LCD and a GPS function with compass to track the location of your photos.

Like most point and shoots of this ilk, there is an auto scene mode as well as a Smart Portrait System that automatically selects In-Camera Red-Eye Fix, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning, Skin Softening and Pet Portrait mode.  But that’s not all.  The AW100 has something called an Action Control, which lets you assign and select a scene mode simply by swinging the camera – great if you’re wearing gloves or in frigid weather.

You can expect Nikon’s COOLPIX AW100 to arrive early this September and costs $379.95.



Christen Costa

 
Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."