adidas adipure Barefoot Sneakers (video)
Vibram’s Five Finger shoes pretty much sets the bar when it comes to barefoot trainers. They now offer a variety of shoes and we’ve witnessed their rise from small time shoe company to now having a presence in any gym we’ve ever set foot in. While we don’t know their sales figures, if you consider the recent bare foot running phenomenon, it’s probably a fair bet that they’ve had their fair share of financial success. And that’s probably why adidas just announced the all new adipure Trainers.
They look, and probably feel just like Vibram’s Five Finger Shoes, with the exception that they sport adidas’ trademark stripes. According to adidas, the adipure’s will help you achieve your full potential during a workout by accessing the foot’s full natural power, which in turn will help you strengthen not only your leg muscles, but core as well.
Technically, the adipure Trainers feature an independent toe separation design and a quarter-inch minimalistic profile. This supposedly places your foot as close as possible to the ground, and translates into “optimal speed, balance and agility during a workout.” At the end of the day, the adipures should create a barefoot like experience with added grip, but without the damage to the sole of the feet.
The adidas adipure Trainers will be available this November for $90. They’ll offer the men’s version in four colors and the women’s in 2 colors.
Full press release below
ADIDAS UNVEILS NEW BAREFOOT TRAINING SHOE
NEW YORK/PORTLAND, Ore. – adidas today unveils the new adipure Trainer, the first barefoot training shoe designed specifically for the gym. Promoting pure and natural movement by harnessing the body’s natural mechanics, the adipure Trainer activates and strengthens muscles, builds balance and promotes dexterity.
“A lot of engineering went into making your foot a high performance machine,” said Mark Verstegen, founder of Athletes’ Performance. “To achieve your full potential during a workout, focus on how your foot interacts with the ground in the same way you think about how your hand interacts with a ball or a bat. Using your foot’s natural power and movement will help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”
Featuring an independent toe separation design and a quarter-inch minimalistic profile, the adipure Trainer allows your foot to be close to the ground for optimal speed, balance and agility during a workout.
“My feet are able to move naturally in all directions and I can work muscles from my toes all the way to my calves,” said U.S. women’s national soccer team midfielder Heather O’Reilly when testing out the new adipure Trainer. “The adipure helps me improve my balance and increase my foot and leg strength to help me play a full 90 minutes at my highest level.”
“When I tested out the adipure I could immediately feel the muscles in my feet and legs were getting a different kind of workout,” said New York Giants rookie wide receiver Jerrel Jernigan. “Every advantage I can get in the gym to better prepare for the season will pay off on the field.”
The barefoot-shaped construction of the adipure Trainer mimics the foot’s anatomy creating a natural-feeling shoe that still protects the skin and provides traction and durability.
“The adipure Trainer is for athletes who want to maximize their workout in the gym to get better for game day,” said David Baxter, adidas America vice president of sport performance. “In almost every sport, your foot is the first part of your body to absorb impact or get you moving, so it’s crucial for your feet to provide balance, flexibility and strength. This piece of equipment is designed to help athletes strengthen their feet and lower legs while still providing comfort and protection during their strength training and conditioning workouts.”
Available this November for $90 in four colorways for men and two colorways for women, athletes can find the adipure at Dick’s Sporting Goods, Foot Locker, Sports Authority and shopadidas.com.
adidas develops high performance apparel and footwear to help athletes train, compete, prepare for and recover from their sport. For more information visit www.adidas.com.