Despite the fact that our technology has advanced by leaps and bounds in the last 20 years, our lives growing increasingly sedentary. As a result obesity has sky rocketed and with it our health care costs. Adding to the dilemma is that Americans have adopted the philosophy if “it ain’t broke don’t fix it”. We couldn’t be any more wrong.
On Tuesday, Hosain Rahman, founder of Jawbone, unvield a conceptual device called the “Up”, which aims to change how we treat ourselves. It’s a motion recording wristband that connects to the user’s smartphone and some how can tell when they’re sleeping, eating or exercising. The data is presumambly then recorded to their smartphone allowing users to review their activity in what hopefully is a motivating and tell-tale format.
However, Jawbone faces strong competition from the long standing pedometers and sleep meter. Nonetheless, no other product has offered such versatility and in such a convenient form factor, so they might just have a winner on their hands.
It’s worth reemphasizing that this was a conceptual launch – no real product exists at this time.