Redbox already owns over 30% of the DVD rental market and now they’re ready to officially launch into video games. Starting on June 17,2011 they’ll begin to offer video game rentals at over 21,000 location. Games will cost $2 a day, which is twice the cost of their DVD rentals and $0.50 more than Blu-rays.
Redbox began testing video game rentals alongside DVD and Blu-rays this past June at more than 5,000 locations. They’ll now expand the service to 21,000 locations throughout the US. Titles for all the major video game consoles, including Xbox 360, Nintendo’s Wii and PS3, will be offered.
Is this launch strategic in terms of timing? We’d say so since Blockbuster recently filed for bankruptcy and has been shuttering stores ever since.
GAME ON! REDBOX ANNOUNCES IT WILL OFFER VIDEO GAME RENTALS NATIONWIDE THIS JUNE
April 28, 2011 –Redbox, America’s movie rental destination, today announced it will offer video game rentals at more than 21,000 redbox locations nationwide beginning June 17, 2011. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray™ daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.
“Redbox will increase consumers’ access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers,” said Mitch Lowe, president, redbox. “With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment.”
Redbox, a Coinstar, Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. “Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America,” added Lowe.
Today, nearly 64 percent* of people in the United States own a game console.
Upon launch, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles.
“Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store,” said Joel Resnik, vice president, games, redbox.
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at more than 27,000 locations nationwide, including select McDonald’s restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.