Dr. Dre did it so why shouldn’t Ludacris, right?  These are the ‘Soul’ headphones by none other than the rapper Ludacris.

Ludacris had a hand or two in designing these and I would bet he came up with the golden theme. And the name.

There’s going to be five Soul models right from the start. Noise-cancelling for the SL300, on-ear design for the SL150 and SL100, and choice of earburds between SE99 and SE48.

All have been built for heavy bass, “without sacrificing the clarity of mids and highs, yo”. But without the “yo”, since Ludacris is in business mode here, dropping golden headphones not marketing speak. But they are good looking enough, and will be available soon – early 2011 – with no prices known yet.