Mattel is throwing its weight around with a totally unnecessary and hopefully ill-fated Angry Birds plastic play-set that follows the playing model of the computer game – launching birds at a makeshift pig fortress.

But what’s a fun, addictive and terribly repetitive virtual endeavor will get tiring fast. Why pick up plastic birds from across the room and hand assemble the pig fortresses when you can enjoy instant one-click restarts

Not content with just one attempt at monetizing a winning concept, Mattel is also planning an Angry Birds card-based game. How do you turn a physics-based game about throwing birds at pigs into playing cards?