Hot damn Hot Wheels. Mattel is stuffing a video camera inside the the toy cars that have long stood the test of time, but haven’t seen a significant update since the product’s inception.
Inside the tiny car is a front facing camera that records the action as it drives down the ramp while a micro screen underneath the toy vehicle allows the action to be reviewed instantaneously. Gimmick or not, this will surely attract tween boys and some girls back to the probably seemingly terminal product. A cable is included that will allow the footage, which can be recorded at 30 or 60fps, to be transferred to a computer where it can be edited using Mattel’s own Hot Wheel’s video editor.
Mattel plans to launch the Hot Wheel’s Video Racer this Fall for $60 a pop.