Available starting April, for $250, the Casio Tryx is a 1080p cam that has the looks of a transformer phone but more than those of a mid-tier camcorder.

In fact, the design is innovative even by phone standards, with a full 360-degree swiveling frame that surrounds the 3 inch 460k pixel touch screen.

Did I mention this camcorder is almost all screen real estate? It looks more like a media player. But the frame allows for a lot of comfortable and innovative grip variations, and obviously it can be used as a kickstand, which turns the Tryx into a – you guessed it – media player.

With a 12.1MP back-illuminated CMOS sensor, the Tryx should shoot very good 1080p video, and with a 21mm lens, it’s got a wide angle of view that doesn’t scream prosumer camcorder. Rounding out the features are touch focus and shutter, slow-mo video, HDR and 360 degree panoramas.