Olympus is hyping a small black camera that’s set to debut early next year as being its new flagship model. The only thing they’re giving away about it that sets it apart is in any way, shape, or form, is the built in Zuiko lens, which is a “world’s first”.
It will certainly be smaller than their micro-four-third models, and cheaper due to the fixed lens. And the flagship claims might indicate increased resolution. Apart from that, a red button at the back, visible in the press release photos, indicates a video mode.
The yet unnamed camera will support peripherals, like the SEMA-1 external microphone adapter and an electronic viewfinder.
And that’s it, absolutely no other details have been shared or leaked by Olympus at this time.
Since 1936, photographers have appreciated Olympus’s critically acclaimed Zuiko® lenses for their innovative design, high quality and superior reliability. Today, Olympus is pleased to announce that it is developing a new flagship compact camera that will be its first digital compact camera with a built-in Zuiko® lens. Olympus expects to introduce the camera in the first quarter of 2011.
Like the Olympus PEN® E-P2 and E-PL1 cameras, the new camera will include an accessory port so photographers will be able to expand its versatility by attaching optional accessories like the SEMA-1 external microphone adapter set.
A prototype of the camera will be displayed this week at Photokina 2010, the world’s largest trade fair for the photographic and imaging industries held September 21-26 in Cologne, Germany. It will also be on display from October 28-30 at the 2010 PDN PhotoPlus Expo in the Jacob K. Javits Convention Center in New York City.