EZFace is a virtual mirror that is powered by IBM technology. It’s let’s makeup wearing folks try on makeup without, well, trying it on…physically. The system takes a snapshot of your mug and then applies the makeup of your choosing. It takes into account skin tone, eye color and lighting to provide a realistic result.
The kiosks are being tested in Boots (UK drug store) and select Walmarts. Shoppers just need to select the products of interest and scan them into the system using the bar code. You can also visit their website, Ezface.com, and try out the system using your computer’s webcam.
The advantages of this system are not only cost saving – no samples are needed – but customers don’t have to worry about acquiring germs or any infectious diseases that might linger in a tube of lip stick.