Geko Magnetic Can Holder

Whether you’re working the farm or fighting the monster grass on your lawn, whether you ride a tractor or a lawnmower, you know it’s one of modern civilization’s great sins that these machines do not come with some way of holding a cold drink within arm’s reach.

The Geko cup holder has a heavy-duty magnet on its underside, and it will adhere to any ferrous metal surface while its generous insulating liner keeps your beer cold. Or you non-beer drink that fits inside a standard 12-oz can, as would be the unfortunate case for those driving tractors.

Whether you’re navigating hilly landscapes or just hitting every bump in the ground, the Geko is supposed to keep your drink safe. Seriously, do gadgets get any more blue-collar than this?