FINIS Swimsense

You gotta love press releases that lay claim to ‘world firsts’, when in fact they’re totally not.  Case in point is FINIS’ Swimsense, a watch that keeps track of how many laps you swam and can actually differentiate between backstroke, freestyle, breaststroke and butterfly.

Last year we saw the Pool-mate, which laid claim to pretty much the same feature set, but at a cheaper price.  Course, that one didn’t allow you to download your data to a computer and review your workout in a handy little graph.  Up to 14 workouts can be reviewed using their free online portal, while the more serious athlete can pay a low monthly subscription for a more robust feature set with an unlimited workout review.

The FINIS Swimsense will be available this holiday season for $200.

FINIS Launches Swimsense®, a Ground Breaking Performance Monitor That Will Revolutionize Swim Fitness

Swimsense® makes sense of your swim workout with automatic motion sensing technology that detects and records your swim strokes, calories, laps and more
Livermore, CA – (August 30, 2010) – FINIS, the Worldwide Leader in Technical Swimming Development and provider of select training equipment for the U.S. Olympic Swim Team, unveils the Swimsense® Performance Monitor (powered by SportSense), an intuitive device worn around the wrist while swimming. Using motion sensing technology, the Swimsense Performance Monitor automatically detects and distinguishes stroke types, records the number of laps swum, total distance, calories burned, lap time, pace and stroke count. With built-in automatic stroke recognition Swimsense is the first Performance Monitor in the world that can automatically differentiate between backstroke, breaststroke, butterfly and Freestyle. Custom settings allow the user to configure Swimsense for unique pool sizes, and personalize calorie calculations by specifying gender, weight and age.

The Swimsense Performance Monitor is effortless for fitness enthusiast and recreational swimmers to use, yet records the detailed training data that elite swimmers and triathletes demand. Swimsense will be available this holiday season 2010 for $199.99 MSRP at a variety of retailers including

“Most fitness enthusiasts and serious athletes who partake in swimming as part of their training routine can’t remember how many laps they swam last week or how many calories they burned,” says John Mix, President of FINIS. “With the Swimsense you can easily keep track of that and more. Simply get in the water and go, the Swimsense will automatically capture your entire swim workout as soon as you hit the start button. At the completion of your workout you can view your current swim session and any of your prior workouts for comparison.”

With a free online workout viewer, you can upload your workouts via a USB connection to review up to 14 past workouts/swims for easy monitoring of your progress for easy progress monitoring. For the more serious swimmer or professional athletes, FINIS will also offer a subscription Training Log. For a low monthly fee you can create and track goals, workouts plans and access and store an unlimited number of past workouts for performance analysis. The intuitive design and high resolution of the interface make reviewing your workouts easy, and the Training Log is fully upgradable with automatic software updates. For more information about Swimsense and the entire FINIS product line, including gear used by the U.S. Olympic Swim team, visit
About FINIS:
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 60 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.
Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."