Yesterday, we gave you some more news on the long-rumored next Apple TV (or iTV), and now we’ve got more background info on Apple’s big 99 cent rental strategy. Inside sources from Bloomberg are saying that $99 device will have 99 cent rentals that last 48 hours, and that Apple is currently meeting with News Corp and other networks to make sure they’re biggest shows are part of the pricing plan. If Apple gets their way, this cheap, small device selling cheap TV shows could be the revolution it’s being hyped as. We’ll hopefully find out in September.


Chris Gullo