Rumors are abounding today that the next Apple TV (which has had plenty of rumors about it already) will feature 99 cent rentals as a main part of its feature set. They would streamed over the cloud, as the Apple TV would not feature any hard drive storage of its own. If Apple were to launch such a web-based product, then it would mark a real shift towards the future of consuming media away from the cable box and physical rentals.


Chris Gullo