Have an iPhone 4? Want a free case to fix all your reception woes? In an interesting PR move, Apple’s free case program is an iPhone app. You don’t get to pick a color for the Bumper (it’s black, the one on the left in the photo), but other cases are also available. You’re in for a 3-5 week wait, though. Here’s the instructions:

1. Download theĀ iPhone 4 Case Program app from the App Store.
2. Launch the app on your iPhone 4 and sign in using your iTunes Store account or Apple ID.
3. Select your Bumper or case.

For iPhone 4 purchases made before July 23, 2010, you must apply no later than August 22, 2010; otherwise, you must apply within 30 days of your iPhone 4 purchase. To qualify for this program, you must purchase your iPhone 4 by September 30, 2010.

Chris Gullo