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Schiit Audio has a ridiculous name, and the best part is, the company totally did it on purpose. They specialize in tube and solid state amps. Their website says the name derives from “a proud German name, host to a long line of audio engineers who slaved away in crumbling Teutonic fortresses as lightning lashed the dark lands outside.” Uhh, right. Their Asgard headphone amplifier costs $249 and the upcoming tube amp Valhalla will be $349. Both look pretty darn good, so when it comes to effective marketing, that Schiit is pretty darn great.



Chris Gullo