In what appears to be a quick decision in response to the Nook price cut earlier today, Amazon has lowered the price of the Kindle seventy dollars, from $269 to $189. As you might be aware, that’s ten dollars less than the 3G Nook. That’s a drastic move, one that shows just how competitive Amazon is in the e-reader game. The Kindle has a lot to offer at that price point. And for consumers, everyone wins!

Still with free 3G wireless-no monthly fees or annual contracts

SEATTLE-June 21, 2010-Amazon.com, Inc. (NASDAQ: AMZN) today announced
that Amazon Kindle, the best e-reader on the market (see this recent
press release from the world’s leading consumer reporting
is now only $189, down from $259. Kindle is the 3G wireless portable
reader that allows you to think of a book and be reading in 60
seconds, from wherever you happen to be. Easy to read even in bright
sunlight, the 10.2 ounce Kindle is light enough for one-handed
reading. Even though it’s a 3G wireless device, Kindle has no monthly
fees or annual contracts. The Kindle Store includes over 600,000
books and the largest selection of the most popular books people want
to read, including 109 of 112 New York Times Bestsellers and New
Releases from $9.99. In addition, over 1.8 million free,
out-of-copyright, pre-1923 books are available to read on Kindle.
Since its release, Kindle has been the #1 bestselling product across
the millions of items sold on Amazon. Kindle is in stock and
available for immediate shipment at the new lower price of $189.
Learn more at www.amazon.com/kindle.

Chris Gullo