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Well, an official announcement has put an end to the “rumor” part of Best Buy’s iPhone 4 availability. They’ll be stocking Apple’s latest smartphone come June 24th, with preorders starting tomorrow, day and date with Apple. Oh, and they’ll have a leg up on Wal-Mart, whose selling the device but not letting people pre-order it. Best Buy deals a low blow to mobile stores as well, saying that “consumers who purchase the iPhone 4 at Best Buy can avoid dealing with mail-in rebates and get help from a highly-trained staff of specialists at Best Buy Mobile.” Cause those others stores totally stink! We got you, Best Buy.

The iPhone 4 hits June 24th.

Best Buy® Launches Pre-Sale Offer for Apple® iPhone™4

Starting June 15, Customers Can Reserve an iPhone 4 at Best Buy and Best Buy Mobile Stores Nationwide

MINNEAPOLIS—(BUSINESS WIRE)—Beginning June 15, Best Buy Mobile, the mobile specialty retail unit of Best Buy Co. Inc (NYSE: BBY), launches its pre-sale of iPhone 4 from Apple. Pre-sale orders can be placed at any Best Buy or Best Buy Mobile standalone store nationwide. The iPhone 4 will land in Best Buy and Best Buy Mobile stores June 24.

“Adding the iPhone 4 to our stores alongside other great smartphones like the HTC EVO from Sprint and HTC Incredible on Verizon, gives customers a great opportunity to view each side-by-side and get the mobile phone that works best for them.”

Consumers who purchase the iPhone 4 at Best Buy can avoid dealing with mail-in rebates and get help from a highly-trained staff of specialists at Best Buy Mobile. Combine all of that with a tremendous assortment of accessories and customers can get everything under one roof.

“Offering the iPhone 4 to consumers is just the latest example of how Best Buy Mobile has become the place to go for the best smartphones. It’s exciting to have an opportunity to launch this iconic device with this pre-sale,” said Shawn Score, president of Best Buy Mobile. “Adding the iPhone 4 to our stores alongside other great smartphones like the HTC EVO from Sprint and HTC Incredible on Verizon, gives customers a great opportunity to view each side-by-side and get the mobile phone that works best for them.”

The iPhone 4 key features include:

* 16GB and 32GB in both white and black
* 9.3MM thick – 25% thinner than existing iPhone
* 4X better screen resolution than current iPhone (Retina Display)
* Scratch proof glass on front and back of phone
* Improved processor (A4)
* Quad band HSDPA 7.2
* 802.11n WiFi
* Dual microphones
* 2 cameras (one front facing) with 5MP, LED flash, 5x digital zoom
* 720HD video recording at 30fps, tap to focus, built in video editing, one click sharing
* Multitasking with new 4.0 software
* Micro Sim
* 7 hrs of talk time
* Video conference calling over WiFi

Best Buy Mobile has become a leading destination for smartphone purchases, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.



Chris Gullo