Air freshener?  Wrong.  Cigarette lighter?  Wrong again.  This handy little device, called the Bringrr, plugs into your car’s cigarette lighter and when you forget to bring your cell phone with you to the vehicle it emits an auditory and visual warning.  It works by pairing with your cell phone via Bluetooth.

Cool, sort of, but it does have some flaws.  Do tell you ask?  First off, if your garage is within 30 meters (Bluetooth’s range) of wherever your phone is, it will always be paired rendering the would be proximity sensor useless.  Second, some cigarette lighters are always on, which means battery drain and unless you always have the Bringrr (we loathe the name too) plugged in it’s useless  – if you can’t remember your cell phone you’re not gonna remember to power this thing up.

The Bringrr will be available mid-July for $35.

Bringrr Launches New Accessory to Help Users Remember to Take Their Cell Phones

Inexpensive and easy-to-use device ensures users never leave their cell phone behind again

New York – June 22, 2010 – For most of us, it’s a given that we sometimes drive off and forget our cell phone, leaving it at home, at the coffee shop, or at work. It is a frustrating fact of life and, when it happens, we have to turn around and get it or live without our phone for the day. With the launch of a new product called Bringrr, today the chances of forgetting or losing your cell phone have been greatly reduced.

Bringrr is an amazingly simple product that provides you with the reassurance that you have your cell phone with you or with a reminder that you left it behind. It works in any car and with any phone that has Bluetooth capabilities. All you have to do is plug it into your car’s power port or lighter outlet and pair it with your cell phone. Once the car has started, Bringrr searches for your cell phone to confirm that it is in the car. If the phone is found, Bringrr sends out a short, reassuring auditory confirmation and its light will turn blue. If your cell phone is not detected, Bringrr will send out an auditory warning and its light will turn red.

Cell phones are an increasingly integral part of our lives, used not only for calls but for everything from e-mail to social networking to GPS to photography. That’s not to mention the tens of thousand of applications available for smart phones. Surveys show that 80 percent of consumers admit that occasionally forgetting their phone is a problem. Thirty percent of consumers said they would pay $30 to solve that problem, ensuring that the “phone reminder” accessory category, represented by Bringrr, will be a growing one.

“In today’s fast-paced mobile lifestyle, leaving your cell phone behind is something that everyone can relate to, particularly me,” commented Rob Enderle, president and principal analyst of the Enderle Group. “Bringrr has developed a simple device that gives its users an added safety net, helping to assure their critical cell phone is with them when they drive away. This is one of the few technologies that actually provides me (and possibly a CEO who runs a company named after a fruit) with one less thing to worry about; a forgotten phone.”


  • Works with any Bluetooth-enabled phone
  • Works with any vehicle that has a lighter outlet or car power port
  • Includes auditory and visual functions that either confirm or deny the presence of your phone in the vehicle
  • Doesn’t require additional software on your phone
  • Has a one-time setup and easy pairing process
  • Offers an optional power port that can charge your phone
  • Pricing and Availability

    Bringrr will be available in mid-July 2010 at MSRP is US$35.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."