DiddyBeats

Sean “Diddy” Combs entered the headphone world this week with the release of his Diddybeats, from Monster. Diddybeats are in-ear headphones that promise the same sort of audio quality as Dre Beats, since their under his line, with “deep bass tones” and “high frequency production.” I haven’t used them personally, but the line has actually gotten some good audiohead reviews, so it’s not just a cheap licensing cash-in.

You’ll also get a free download of a Diddy track when you purchase them — but at this price, you’d expect them to. The headphones are available in black, pink, and white. If the fact that Dr. Dre and Diddy’s names are on good quality headphones allows more people to experience audio quality beyond iPod headphones, I’m all for it.

The Diddybeats Headphones are available now exclusively at Best Buy for $179.95.

Sean “Diddy” Combs, Monster and Beats™ by Dr. Dre™ Announce Nationwide Availability of Diddybeats™ In-Ear Headphones in Black, White and Pink Exclusively at Best Buy®

Free Track Download of “Hello Good Morning” from Diddy-Dirty Money’s Upcoming Album “Last Train to Paris” Available with Purchase

NEW YORK–(BUSINESS WIRE)–Monster, the leader in audio/video accessories, and Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, are proud to announce the nationwide availability of Diddybeats™ (MSRP: $179.95), now in black, white and pink versions, exclusively at Best Buy® and Best Buy® Mobile stores. The latest addition to the hugely popular Beats by Dr. Dre headphone family from Monster, Diddybeats were created in conjunction with music entrepreneur and fashion icon Sean “Diddy” Combs.

“Dre and I wanted to design an earbud that was a combination of great style and powerful sound”

Free Track Download from Diddy-Dirty Money’s New Album Last Train to Paris

For a limited time, all headphone purchasers will receive a “ticket” with an online promotional code that entitles them to receive a free track download of the hit single “Hello Good Morning” from Diddy-Dirty Money’s upcoming album Last Train to Paris, which is scheduled for release on June 28 from Bad Boy Records and Interscope Records. Purchasers may enter their special code for the free download at http://diddybeats.com/track/default.aspx. In addition to their availability at Best Buy Mobile outlets, Diddybeats are also available at www.bestbuy.com/diddybeats.

“I am excited to launch Diddybeats at Best Buy because when it comes to electronics and entertainment devices they are second to none. I trust their expertise and am confident that this partnership will be a huge success,” states Sean “Diddy” Combs.

“Dre and I wanted to design an earbud that was a combination of great style and powerful sound,” said Beats by Dr. Dre Co-Founder and Interscope Geffen A&M Chairman, Jimmy Iovine. “Diddy was the perfect choice for this because he’s a pioneer in marrying music with fashion.”

Advanced Audio Technologies from Monster Deliver Extreme Clarity and Deep Bass

Diddybeats feature advanced audio technologies that break new ground for in-ear headphone performance, combining the deepest bass tones with the clarity of high frequency production and making them ideal for use with all types of music, from hip-hop and rock to jazz and classical. The remarkable sonic performance is made possible through the use of new materials and innovative patent pending designs, allowing users to hear details in their music they may never had heard before.

Head Monster, Noel Lee noted: “The goal of Beats by Dr. Dre headphones has always been to bring serious music listeners a new way to enjoy truly great sound, and to hear every nuance of the music the way the original artist intended it to be heard. With Diddybeats, we were fortunate to be able to work closely with Diddy, one of the world’s most meticulous recording artists, to fine-tune the sound, and the results are nothing less than astounding.”

“Best Buy is proud to be the exclusive partner with Monster and Beats by Dr. Dre to launch these tremendous headphones for consumers who are looking to enhance their experiences with mobile technology,” said Shawn Score, president of Best Buy Mobile. “Smartphones are becoming the central point for staying connected to everything from work to family and from social media to music. And that is why Best Buy Mobile is so focused on featuring smartphones and accessories. Diddybeats adds to our tremendous assortment and is certain to be a great product for our customers.”

Trendsetting Design Echoes Diddy’s Sean John Fashion Label

In addition to their leading-edge sonic technologies, Diddybeats in-ear headphones also incorporate design elements that echo the sensibilities and trendsetting style of Diddy’s critically acclaimed international fashion label Sean John. As such, Diddybeats are a 21st century combination of sophisticated styling and cutting-edge technology. The elegant headphones are made from high-tech aluminum, wrapped with the look and feel of leather and polished endcaps. Customers can get more information on Diddybeats at www.diddybeats.com.

Diddybeats come in an exclusive Sean John-inspired travel case and with an assortment of eartips to ensure maximum comfort and fit for every wearer. They also feature Monster’s exclusive matching flat cable design that not only integrates into the overall look and feel of the headphones, but also makes them tangle-resistant.

Diddybeats are being made available with the Monster ControlTalk™ headphone cable*, which can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones. The special Monster ControlTalk headphone cable features an integrated high-grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

* The ControlTalk remote and mic functions are supported by iPod nano (4th and 5th generation), iPod classic (120GB/160GB), iPod touch (2nd generation), iPhone 3GS, and iPad. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod/iPhone/iPad models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).

Additional note regarding Diddybeats and BlackBerry®:

The white version of Diddybeats is compatible with all BlackBerry smartphones. The pink and black versions do not support volume and tracking control.

For a full compatibility chart, visit http://www.monsterheadphones.com/ and click “ControlTalk”.

About Monster

Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world’s leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.monstercable.com

Explore the world of Monster Power® at www.monsterpower.com

About Beats Electronics LLC

Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster Cable to engineer “Beats by Dr. Dre,” the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For more information, please visit http://beatsbydre.com/

About Sean “Diddy” Combs

Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was recently declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN. Combs, 40, oversees one of the world’s preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel, fragrance and restaurants.



Chris Gullo