$10 price drop!  Butterfly Photo now sells the Sony BRAVIA KDL40EX500 40-inch LCD TV for an even lower price.  This TV has a 1920×1080 resolution, ambient light sensor, USB input, 120hz motion flow tech, 7x HD inputs, 2500:1 contrast ratio and an HD tuner.

They’ve got it for $788 + free shipping = $788 delivered!