As a kid I loved me some Hot Wheels. Even after 20 years they’re still the go to choice for miniature toy cars. To promote their new series of Custom Motors vehicle toys they’ve developed a series of short Youtube videos that can best be compared to the choose your own adventure books.
First you start by selecting your vehicle. Then you’re presented with 3 modification options – you can only choose one per race. Each subsequent race you preview the race location and conditions and must pick your mod accordingly…otherwise you’ll crash and burn.
We’ve seen these types of videos on Youtube before, but my hat is off to Hot Wheels when it comes to some savvy marketing. Start with the video below.