Sony BDP-N460 Blu-ray Disc Player – $188 Shipped
Amazon has the Sony BDP-N460 Blu-ray Disc Player for $249.99 – $65.31 instant discount + $0 S&H = $188.45 shipped! You might have to look to more buying choices to get this deal. This Blu-ray player upscales your DVDs to 1080i, is BD-Live ready and can stream movies/TV from Netflix and other.
Alternatively, Worldwide Dist has it for cheaper via Amazon, but I can’t speak to the store’s quality.