RedBull Mobile: The Cellular Service That Gives You Wings
The drink that gives you wings is set to launch their very own cellular service. What will no doubt be an MVNO, it looks like it is set to launch in Austria sometime this year.
According to Reghardware, they’ll be offering two monthly plans: €19 (£14/$28) and €29 (£21/$43), which will include limited minutes and texts, but will provide unlimited access to Red Bull TV. As for hardware, they will offer the Sony Ericsson C702, Nokia 5800 and ZTE RBM1.
Skepitism abound, Red Bull is a savvy marketer that has done a killer job with aligning themselves with the latest dare devil talent that has placed them at the top of the ever growing energy drink pile.