It looks like Nintendo is feeling the pressure from the iPhone.  So much so, that the company’s President, Satoru Iwata, is perhaps considering an Amazon Kindle like wireless model to deliver games to the portable gaming unit.

I’m interested because it’s a new business model in which the user doesn’t bear the communications cost.

Currently Nintendo DSi users can access the Nintendo store to download a variety of content via WiFi, but that requires that the user be within proximity of a signal and seriously hinders the purchase anytime, anywhere impulse.  Of course, this kind of delivery system would be implemented in the next generation of Nintendo DSes and would add some significant cost to the handheld device, something Nintendo may not be willing to do.

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