Booq Viper Rush-1

When ever I work remotely (aka Coffee Bean) I carry my laptop in a Booq sleeve.  While I can wax poetic about this sweet hard case, one thing it’s lacking is a design built for working directly from the case without removing it.

Booq Viper Rush-2

Enter the Viper rush.  Available in a M (15-inch) and L (17-inch) sizes, the Viper rush zips open 120 degree and features special bumpers to dissipate heat, a neoprene non-scratch pocket and what should prove to be a tear free seat belt style shoulder strap.  The only thing I don’t like about this case is the price tag: $129.95.

Booq Reveals Viper rush, Work-In Laptop Case for
Your Fast-Paced Life

Intelligent Interior Layout with Durable and Rugged Construction
Makes It Easy To Keep Your Life Organized

Sierra Madre, California – (October 28, 2009) – Booq, a leading brand of premium laptop carrying cases for creative professionals, unveils the Viper rush work-in laptop case. Viper rush is a hard-sided case designed to keep up with your fast-paced day at work, at home, and everything in between. Available at and retailers throughout the country, booq combines sophisticated design and functionality to deliver high-quality bags and cases for the next generation of ambitious professionals.

Viper rush is a mobile office, perfect for the on-the-go professional. The oversized YKK zippers open approximately 120 degrees and enable you to work while your laptop is in the case, so you can set up shop anywhere with ease. Special bumpers elevate your laptop and allow heat to escape, keeping your laptop cool. An intelligently designed layout includes a collapsible divider, non-scratch neoprene pockets, and well placed compartments that make it easy to keep your life organized. Viper rush comes equipped with Terralinq™, booq’s innovative service which helps reunite the owner with a lost & found bag.

Viper rush M/XL features include:

•    Ideal work-in bag, opens approximately 120 degrees with laptop elevated
•    Excellent everyday bag: lightweight, protective, room for basic accessories.
•    Convenient neoprene pockets for items large and small
•    Collapsible internal divider folds down and stows away to maximize internal volume
•    Tough seatbelt nylon shoulder strap
•    Equipped with Terralinq service, helps reunite you with your lost bag
•    Viper rush M ( 15″ MAC ) Viper rush XL ( 17″ MAC, 15″ PC)

Viper rush M/XL available for $129.95 at and various retailers throughout the U.S.

“Viper rush is an everyday bag designed to protect and carry all you need for your fast paced on-the-go lifestyle,” says booq founder and CEO Thorsten Trotzenberg. “The bumpers elevate your laptop to keep it cool, and the rugged hard-sided case can withstand anything you can put it through.”

To request additional information about booq, please contact PR Representative Brad Hobbs at (305) 576-1171 x19 or by e-mail at To learn more about booq, go to

About booq
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."