$300 may sound like a lot for a skin care product–and it does because, well, it IS a lot for a skin care product–but when it comes from the guys who made the world’s most popular toothbrush, the Sonicare, it actually makes some sense.

Looking for all the world like a massive Sonicare toothbrush intended for your face, the Clairisonic Skin Care System is said to be able to remove make-up six times more effectively than a manual face cleanser.  Plus, it also gets rid of grease, dirt, and random detritus that can collect in porses and on skin.

It works almost like a Sonicare toothbrush for your entire face–by generating a series of extremely rapid pulses that scrubs the grease, dirt and whatnot loose, and has a pretty sizable celebrity following.  Cameron Diaz, Gisele Bundchen and Demi Moore positively love this thing, and with those three weighing in, it becomes fairly tough to doubt the quality.

But still, considering that three hundred bucks will buy you a small LCD TV if you shop right, it’s hard to justify shelling out that kind of cash when you can always use, you know, a washcloth and soap.