Best Buy’s Entry In The Kindle Market Hunt: The iRex
So there’s been an announcement that Best Buy means to sell the iRex book reader to compete with Amazon’s Kindle, among numerous others. It’ll cost a whopping four hundred bucks, but come with an eight inch touchscreen (8.1, actually), connect to Verizon Wireless networks, but while Verizon itself is open to connecting other e-readers through its networks, it’s not willing to sell the iRex in its own stores, at least for the time being.
This is probably the best move Verizon can make, even if it isn’t exactly good news for Best Buy. However, even Best Buy can get away with a little piggyback advertising with “Verizon’s network”, and of course, the first mover advantage will be a big help for the iRex.
Keep your eyes front, folks–this could be a real donnybrook, with plenty of new players moving for the Kindle market.