Microsoft Poland Photoshops Black Guy Out Of Website, Is That Racism Or Marketing?

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Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."

7 Comments to Microsoft Poland Photoshops Black Guy Out Of Website, Is That Racism Or Marketing?

  1. lolmicrosoft

    there are hardly any black people living in poland, which is why black people arent the best material for some advertising campaigns. adverts involving black people are associated with foreign products, and microsoft wants to blend in. on the other hand there are quite a few asians (chinese etc) living in poland, thats why photoshopped the black dude out but left the chinese one right where it was. they did a blatant cock up with the hand though and for that i would have the graphics designer behind this neutered.

  2. Well, it is not racism. Simply local marketing.
    There are no black people in Poland so this ad would be irrelevant if you left the black guy in and it would look like another badly executed campaign that uses western assets.

    • André Caldas

      There are no black people in Poland so this ad would be irrelevant if you left the black guy in and it would look like another badly executed campaign that uses western assets.

      Fist: There are black people in Poland!!!!!

      Second: Then they are stupid since the other guy is Asian!

      • krysa23423

        Yes there are black people, 0.001% maybe?? Central Europe is very homogeneous – almost all inhabitants are white, few Asian immigrants. Blacks are very very uncommon. We have one on TV news though :-) and I know one Cuban who lives in our town since 1980s.

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