Microsoft Poland Photoshops Black Guy Out Of Website, Is That Racism Or Marketing?

Wacky Websites — 25 August 2009

microsoft-us

For some reason Microsoft Poland seems to think that black people aren’t accepted in marketing campaigns. So much so in fact, that they’ve Photoshopped the black dude’s head from their US site with a white guy’s. And apparently they fell short on budget, because the intern that PS’d this thing forgot about the hand.

[via Engadget]

Read – Microsoft US
Read – Microsoft Poland

About Author

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."

Reschool

sorry. its been ammended now… spew.
M P

Well, it is not racism. Simply local marketing.
There are no black people in Poland so this ad would be irrelevant if you left the black guy in and it would look like another badly executed campaign that uses western assets.

André Caldas

There are no black people in Poland so this ad would be irrelevant if you left the black guy in and it would look like another badly executed campaign that uses western assets.

Fist: There are black people in Poland!!!!!

Second: Then they are stupid since the other guy is Asian!

krysa23423

Yes there are black people, 0.001% maybe?? Central Europe is very homogeneous – almost all inhabitants are white, few Asian immigrants. Blacks are very very uncommon. We have one on TV news though :-) and I know one Cuban who lives in our town since 1980s.

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lolmicrosoft

there are hardly any black people living in poland, which is why black people arent the best material for some advertising campaigns. adverts involving black people are associated with foreign products, and microsoft wants to blend in. on the other hand there are quite a few asians (chinese etc) living in poland, thats why photoshopped the black dude out but left the chinese one right where it was. they did a blatant cock up with the hand though and for that i would have the graphics designer behind this neutered.