Joby Flexes And Releases Gorillatorch For Grease Monkey’s And Those Alike
Late last month Joby launched the GorillaMobile, a tripod built specifically for your mobile devices (think camera or mobile phone). Today, the company announced the Gorillatorch, a 65 lumen white LED flash light mounted to a set of Joby’s patented flexible and bendable legs – and they tossed magnetic feet. Joby will include 3 AA batteries for your convenience and a slider switch that allows you to adjust its brightness while saving battery life. The 8-inch, 9oz torch will ship sometime this September and retail for about $30.
Full release after the ‘leap’
SAN FRANCISCO, CA – August 18, 2009 – Joby, the world renowned designer of the Gorillapod™ line
of innovative camera tripods, is pleased to announce the Gorillatorch™. Expanding the Joby family of
unique, creativity‐inspiring solutions for the consumer, the Gorillatorch casts a focused beam of intense
light and allows you to illuminate any target, hands‐free. Straying away from traditional flashlight
design, the Gorillatorch is mounted on Joby’s award‐winning bendable and flexible legs comprised of
medical‐grade ABS plastic and German TPE rubber. Combined with its powerful magnetic feet, the
Gorillatorch will grip to virtually anything.
The Gorillatorch’s lamp is powered by the three included AA batteries and allows
the user to dictate brightness with the easy slide dimmer feature. Choose
maximum power for 65 lumens of white LED light or turn the knob for more
delicate or energy‐saving applications. Its compact and lightweight design allows
for easy storage in a kitchen drawer or camping backpack.
“The Gorillatorch finally corrects the obvious flaws in flashlight design we have all
dealt with for years,” said Joby CEO Forrest Baringer‐Jones. “Whether you need
some hands‐free light in the attic, under the hood of the car, on a hike, or in your
studio, the Gorillatorch’s applications are as numerous as your imagination will
allow. I can’t wait to see the many still undiscovered applications for the
Gorillatorch our incredibly creative customers come up with.”
The Gorillatorch weighs under 9 ounces, is 8‐inches tall, has a MSRP of $29.95 ‐ $34.95, and features a 1
year limited warranty. The product will ship in September and will be available globally.