I love it. At some point in the next few years the line between TV and Internet machine will be significantly blurred. Adding to the haziness today is Sony. They’ve announced that their Internet Video-capable BRAVIA TVs and those with the Internet Video Link module will be able to stream Netflix’s 12,000+ movies and TV shows. Like the current Xbox system as well as the Roku player, users will need to create their Instant Queue using a computer, but since the Xbox is set to release an update to their Netflix player that allows users to add movies on the fly, what’s to stop Sony from adding the very same feature in the future, aside from the lack of keyboard. Expect the Netflix feature to hit a Sony TV near you this fall and keep your fingers crossed for some PS3 integration.
Release after the ‘leap’
LOS GATOS, Calif., July 9, 2009 – Netflix, Inc., (Nasdaq: NFLX) the world’s largest online movie rental service, today announced a partnership with Sony Electronics that will enable Netflix subscribers to instantly watch movies streamed from Netflix on Sony’s BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony’s BRAVIA Internet video link module.
In the fall, Netflix members on an unlimited plan can use the Sony BRAVIA Internet Video-capable HDTVs to instantly watch more than 12,000 movies and TV episodes streamed from Netflix.
Sony is the latest consumer electronics (CE) company to partner with Netflix. Other CE companies partnering with Netflix are Microsoft (with the Xbox360), LG Electronics, Roku, Samsung, TiVo and VIZIO.
Netflix members pay as little as $8.99 a month for unlimited streaming from a library of more than 12,000 choices and unlimited DVDs by mail from a library of more than 100,000 DVD titles in more than 200 genres.
“Sony has been a world leader in consumer electronics for decades,” said Netflix Chief Executive Officer Reed Hastings. “We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs.”