beer_pouch

We’ve seen GoGurt as well as other squeezable edibles in the past, but these new beer packets just look weird to me.  Using what is called “organoleptic film structure”, the CarboPouch by the Beverage Pouch Group boasts that the taste of the beer will be unchanged, and that it will retain all the properties it needs to remain fresh.  Designed primarily for “artisan” (love that word) beer makers, it would allow them to quickly sell beer to go.  Living in one of the MicroBrew capitals of the US, I wonder when I’ll see these pop up in Portland.  The shape alone could provide for some entertaining scenarios.  Have them up your sleeve or dangling outta your pants, it would be easy to sneak these into venues and such.  Get your gulp on!

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Jeff B