Aliph unveiled their latest Jawbone headset today, the Prime. The biggest changes to the high end Bluetooth headset is a slightly more refined facade with additional colors to choose from, Bluetooth 2.1 +EDR, and a slightly tweaked algorithm of its Noise Assassin technology which should result in better sound quality. Street date for the Prime is May 2nd but you can preorder today for $130. Colors: Blah Blah Black, Coffee Talk and Going Platinum. And there will also be an ‘Earcandy edition’ which is available in Frankly SCARLET, ‘YELLO!, Drop Me A LIME and LILAC You Mean It.