Good grief. The UK Government Change4Life campaign has made some bastardized claims drawing a parallel between gamers and heart disease and early death. Yeah, I’ve died countless times playing games. Quite the long term study I’m sure. Ads from the Change4Life campaign have appeared in several UK womens magazines that depict a lethargic little gamer just sitting there waiting for cancer. What’s the point here? Obviously this is upsetting to gaming industry but what does it mean? Nothing.