From the looks of this pic, this TV looks pretty frozen to me. Now I finally have a visual of my nightmares! I think beyond the harsh image of this pic, Sony is trying to impart that they are making some pretty weather resistant displays. Using aluminum on both sides of the TV, it will be completely dust proof as well. I can see the application of a TV like this for more tropical and wet locations but not so much for frozen ones for if the TV looks like that then what do I look like? Available in May for $20,000!