BMW is stepping into the future, the future of almost two years ago. The car company plans on implementing Microsoft’s Surface in show rooms, which will allow car buyers the ability to customize their vehicle through the interactive display. I know, I was expecting it to available as on ‘add-on’ product for the car.

As you’ll see in the video, they’ve got a palette of color bricks that the shopper can choose from and by tossing one of them onto the Surface it will add it accordingly to the car’s exterior or interior. It’s hard to tell how dynamic the system is, but apprently the changes and selections will be further reflected on an additional ‘vertical’ screen, which may or may not reflect the user’s choices in videos.

Looks laggy to me.

[BMWBlog]