A company named NDS ran a survey of just over 1,000 people in the US, UK, Australia and Italy. Compared to household items (hair dryer, washing machine, blender, etc) the DVR was ranked number 3. Compared to gadgets (cell phones, radio, landline) number 2. Interesting enough, Italians ranked the hair dryer higher than the DVR. What’s more interesting you ask? Survees believe that the DVR has improved their relationship with their spouse. The last piece of notable data is the increase in DVR usage from 2003 , which was 2% to 20% in 2008 (US only).