Usually you need some sort of external casing (aka $200 accessory) to achieve a waterproof and shock resistant camera. Olympus’ new digi still camera, the u1030SW (the SW stands for Shock/Waterproof), promises to offer all that and 10 megapixels of shooting power. According to Akihabranews, it can survive a 6’ fall, take a 200lb man’s ass (that should read ‘sitting’ not a ‘wide angle lens’) and be submerged into up to 30’ of water. No word on price or availability.

Update: Preorder available here for $400.

Rear pic of the u1030SW after the ‘leap’