I just caught this on NBC’s local news here in SoCal. Totally gimmicky, but it should draw some customers who are looking for their Web 2.0 meets pizza fix. The Domino Pizza Tracker is available at Dominos.com The Tracker breaks down the pizza ordering process into 5 steps: Order Placed, Prep, Bake, Box and Delivery. To track you just punch in the number associated with your order. Once the order is out for delivery it cannot be tracked. I’m waiting for GPS to be installed in all Domino’s delivery cars. Then we’ll know the pizza’s ETA. Dominos has been on a promotion tear (30 minutes guarantee commercials) since recent and strong competition has emerged, which includes select Subway and Dunkin Donut locations serving personal pizzas.
Dominos Pizza Tracker here.