Paramount Drops Blu Ray For Cold Hard Cash

Business High Def DVD — 22 August 2007
Paramount Drops Blu Ray For Cold Hard Cash

Paramount Pictures Logo
Paramount has dropped Blu Ray in favor of HD DVD. One, its cheaper to produce HD DVD discs. Two its more “market ready� – whatever that means. And three, HD DVD offered (allegedly) $50 million and $100 million in marketing dollars.

Paramount Opts for HD DVD Format [MarketingVox]

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About Author

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."

  • D

    good, blu ray is a waste. and hd-dvd is probably more “market ready” because the players are about 1/2 the price of a blu ray player. but i think the vast majority of consumers are happy with their 20-30 dollar players that work just fine, and if you spend more then that on your movies you’d better be watching them for like 8 hours a day.

  • Sean

    Looking back, it’s fun to read comments like yours D. With today’s announcement, do you feel like an idiot yet? Blu-Ray won, deal with it.

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  • Fnoz

    LoL and HD DVD is no more… ;)